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For Immediate Release
Downtown Works Provides Stylish Indoor/Outdoor Corporate Event Spaces and Private Meeting Rooms for San Diego Business Community
From networking events and board retreats, to collaborations, offsites and trainings, Downtown Works offers event spaces for up to 275 people throughout San Diego County.
SAN DIEGO – November 2, 2022 – Downtown Works, renowned in San Diego County for hospitality-inspired, high-design coworking spaces, is taking reservations for corporate events, private meetings, and offsites for 2 to 275 people in its Carlsbad, Pacific Beach and Little Italy San Diego locations.
Downtown Works coworking continues to provide business community connection in San Diego County with event spaces and furnished, tech-enabled conference rooms for board retreats, off-site strategy meetings, collaborations, trainings, and more.
The Downtown Works location in Carlsbad offers 2.5 acres of outdoor event space, and scalable furnished indoor conference areas. Free parking is included. Those renting space for events or off-site meetings can bring in their own food and beverage. Downtown Works assists with catering and party rental contacts for large events.
The Little Italy San Diego and Pacific Beach locations offer a variety of indoor event spaces and private conference rooms. All include coffee service, A/V and more.
“Nothing beats meeting in person – whether it’s a corporate networking event or a team huddle. We’ve designed our event spaces and meeting rooms to be flexible and strive to make connecting with customers and team members comfortable, easy, and fun,” says Downtown Works Chief Operating Officer David Adato.
Organizations such as Startup San Diego, SCALE, 6 Degrees Networking, American Marketing Association San Diego, and others have hosted events and meetings at Downtown Works – click here to see clips and photos of events at Downtown Works.
Kirsty Nunez, president and chief research strategists at Q2 Insights and co-chair of the AMA San Diego Art of Marketing conference says, “Downtown Works private meeting rooms are a convenient and comfortable for our board and committee meetings as we have members throughout San Diego County. The staff is incredible, and the rooms equipped with beautiful furniture. We couldn’t be happier with the experience.”
To book an event or meeting, contact Director of Operations Niki Ellis at Niki@downtownworks.com.
About Downtown Works
Downtown Works, a hospitality-inspired coworking company, features enterprise-grade technology, a service-driven staff, inspiring interior designs and comfortable, furnished offices that allow creatives, professionals, and entrepreneurs to collaborate, network and grow their businesses. Visit dwstg2022.wpengine.com.
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Hilary McCarthy
774 364 1440
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]]>The post Demand Spurs Downtown Coworking Expansion appeared first on Downtown Works.
]]>Demand Spurs Downtown Coworking Expansion
Downtown Works was featured in the San Diego Business Journal about our recent 40% expansion at our Little Italy location. Read about demand for coworking in San Diego rising and how we’re meeting that need with more one and two-person furnished offices.
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]]>The post Downtown Works Coworking Expands Private Offices in San Diego Little Italy Location by 40% to Meet Demand for Flexible Office Solutions appeared first on Downtown Works.
]]> For Immediate Release
Downtown Works Coworking Expands Private Offices in San Diego Little Italy Location by 40% to Meet Demand for Flexible Office Solutions
Train/airport-close coworking space features contemporary interior; 63 private furnished offices; conference rooms by the hour, day, week, and flexible membership options.
SAN DIEGO – August 23, 2022 – Downtown Works, renowned in San Diego County for hospitality-inspired, high-design coworking spaces, has expanded its Downtown/Little Italy location by 40%, adding 24 private, one and two-person furnished offices.
A short walk away from Little Italy restaurants and train station, and minutes from San Diego International Airport, Downtown Works coworking is popular among entrepreneurs and remote corporate employees looking for a community of like-minded professionals and flexibility without the long-term commitments of traditional office leases.
Downtown Works has two other San Diego County locations – Carlsbad and Pacific Beach – and members are welcome to use any Downtown Works location whenever they choose. All feature state-of-the-art technology, décor, and furnishings. Offices, workstations, and meeting rooms can be rented by the month, week, day, or hour. Downtown Works also provides happy hour networking, complimentary locally roasted coffee, craft beer, and is dog friendly.
“We’ve added an entire floor of offices to meet demand for premium, flexible coworking space in Downtown San Diego. Remote work policies embracing today’s hybrid office trend are driving interest in coworking like never before,” said Downtown Works Chief Operating Officer David Adato.
Downtown Works members range from startups to large corporations that allow team members to work remotely. One member, Tyler Wedeking, senior product specialist at Microsoft says, “I was working from my home and started craving an office around me and more human interaction. Commuting to an office also puts me in work mode. I can hop on the trolley to get to Downtown Works and walk to restaurants and shops in Little Italy at lunch. I’ve toured other coworking spaces downtown and they don’t compare to Downtown Works.”
Wonderfront Festival currently has five team members at Downtown Works Little Italy. The company is relying on Downtown Works’ ability to be flexible as it plans to expand the number of offices and desks the entertainment company will require as it gets closer to its signature event in November at San Diego’s downtown waterfront.
“The Little Italy location is ideal. It’s in a dynamic area and commuter-friendly, close to Santa Fe Depot. We love the cool, hip vibe and incredible, professional staff,” says Esther Shepherd, Director of Marketing and Sales, Wonderfront Festival. “The sense of community is amazing – we’ve met people in similar industries and continue to build a solid San Diego network.”
Downtown Works features medical-grade air purifiers; premium HVAC systems; and health and safety measures such as touchless doors for restrooms, and keyless entry. Members enjoy lightning-fast Wi-Fi, glass-walled conference rooms with A/V, phone booths, and access to a private event space. Virtual office memberships are also available and provide a premium Downtown San Diego address.
For a tour, contact Community Manager Candace Vanderbilt, Candace@downtownworks.com. Visit dwstg2022.wpengine.com.
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Media Contact:
Hilary McCarthy
760.230.2424
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]]>The post Downtown Works Opens Premium Coworking Space in Heart of San Diego’s Pacific Beach Community appeared first on Downtown Works.
]]> For Immediate Release
Downtown Works Opens Premium Coworking Space in Heart of San Diego’s Pacific Beach Community
7,000 square foot space features boho chic interior, furnished and sound-proof private offices, workstations, flexible and affordable membership options – available by month, week, day, hour
SAN DIEGO – January 25, 2022 – Downtown Works, known for its high-design coworking space in San Diego’s Little Italy and Carlsbad, California, has opened a 7,000 square foot coworking building at 4438 Ingraham Street in Pacific Beach (PB), a beach-close community in San Diego. The space features 30 private sound-proof furnished offices, plentiful workstations, sound-proof private phone booths and two large conference rooms with the latest audio-visual equipment for hybrid and in-person meetings. Rigorous safety protocols, medical-grade air purifiers, and physical distancing measures provide safety and comfort to members and guests.
With its boho chic décor and laid-back vibe, the Downtown Works PB coworking location features an inspired state-of-art office environment to encourage creativity, teamwork, and productivity. Offices, workstations, and meeting areas can be rented by the month, week, day, or hour. Free organic coffee, tea, and local craft beer, as well as snacks, are available to members and guests and is a dog-friendly space.
“Pacific Beach is the perfect community for our brand of distinctive and flexible coworking spaces. We strive to provide high-end offices that fit the community’s culture. In PB we’ve focused on building out a space tailored to the needs of entrepreneurs, startups, and artists with premium furnishings, and comfortable meeting areas that encourage networking with other talented professionals,” said Downtown Works General Manager David Adato. “Downtown Works is a perfect solution for those seeking an accommodating space and cool vibe they can access anytime to feel productive and connected.”
Downtown Works PB members also have access to locations in Downtown San Diego; Carlsbad, California, and more than 60 coworking spaces throughout seven countries, via the brand’s partnership with LeXC.
The PB location is Downtown Works’ third location in San Diego County. Downtown Works Carlsbad is a magnet for budding startups and executives interested in making valuable business connections in the North County’s thriving business community. Its 4.9-acre space features ample outdoor event and meetings spaces. Offices are light-filled, sound-proof, and feature adjustable desks. The building includes medical-grade air purifiers; a premium HVAC system; and health and safety measures such as touchless doors for restrooms, and keyless entry.
Downtown Works San Diego is popular among successful startups in the Little Italy area, and hosts Start Up Week San Diego and SCALE San Diego.
For more information or to schedule a tour please click here or visit dwstg2022.wpengine.com for more.
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Media Contact:
Hilary McCarthy
760.230.2424
The post Downtown Works Opens Premium Coworking Space in Heart of San Diego’s Pacific Beach Community appeared first on Downtown Works.
]]>The post Downtown Works Carlsbad Expands Hospitality-Inspired Coworking by 50% to Meet Demand appeared first on Downtown Works.
]]> For Immediate Release
Downtown Works Carlsbad Expands Hospitality-Inspired Coworking by 50% to Meet Demand
Coworking space includes contemporary interior with 43 private furnished offices, plentiful outdoor workstations, and flexible membership options – available by month, week, day, or hour – with rigorous safety protocols and medical-grade air purifiers
SAN DIEGO – January 18, 2022 – Downtown Works, renowned in San Diego County for high-design coworking spaces, has expanded its coworking space on 4.9 acres in Carlsbad at 2011 Palomar Airport Road by 50%, adding 13 private, sound-proof, furnished offices and more outdoor meeting areas and work stations. Located among hundreds of tech and biotech companies, a thriving startup scene in Carlsbad, and minutes from the Carlsbad Palomar Airport and wide sandy beaches, the tech-rich, contemporarily designed coworking building is perfectly located for remote workers, startups, creatives, and entrepreneurs in San Diego’s North County.
Downtown Works features state-of-art technology, art and furnishings that encourage creativity, dynamic problem-solving and productivity, and plenty of free parking. Offices, workstations, and meeting rooms can be rented by the month, week, day, or hour. Downtown Works Carlsbad is dog friendly, too.
“We’ve expanded to meet demand for premium coworking space in San Diego’s North County that is reasonably priced and flexible for those embracing today’s hybrid office trend – where you work from home one day, and a coworking space the next,” said Downtown Works Operations Manager David Adato. “Our hospitality-inspired work environment is designed for professionals who require the amenities of a premium office without the overhead and maintenance issues. Strict safety protocols instill peace of mind so they can do their best work or safely meet with clients or colleagues at Downtown Works.”
Downtown Works Carlsbad features a mix of 43 furnished private offices with adjustable desks, open desks, as well as virtual office options. Medical-grade air purifiers; premium HVAC system; and health and safety measures such as touchless doors for restrooms, keyless entry, and limited seating capacity. Touchless coffee makers with complimentary organic coffees, on-demand local craft beer and snacks are thoughtfully included. Members have access to a private video/podcast studio, lightning speed Wi-Fi, multiple glass-walled conference rooms, phone booths, private showers and expansive outdoor work and event spaces.
Downtown Works San Diego in Little Italy is a favorite among successful startups, and hosts Start Up Week San Diego and SCALE San Diego events. Downtown Works Pacific Beach is slated to open later this month and will feature private, furnished offices, workstations and two conference rooms.
To schedule a tour, contact Community Manager Niki Ellis here. For more information visit dwstg2022.wpengine.com.
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About Downtown Works
Minutes from Carlsbad Palomar Airport, the city’s infamous Flower Fields and miles of beaches, Downtown Works is bringing hospitality-inspired coworking to Carlsbad. Surrounded by hundreds of tech, biotech, consumer product and service-based companies and a thriving startup scene, Carlsbad is growing its reputation as a place where business and careers flourish. With contemporary interior design, state-of-art technology, and furnishings that encourage creativity and productivity, Downtown Works provides private, furnished offices, open work spaces, plentiful outdoor workstations and a tech-rich coworking environment where entrepreneurs and corporate employees create and thrive. Contact us about your workplace – away from home. dwstg2022.wpengine.com.
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Media Contact:
Hilary McCarthy
760.230.2424
The post Downtown Works Carlsbad Expands Hospitality-Inspired Coworking by 50% to Meet Demand appeared first on Downtown Works.
]]>The post Downtown Works Launches Flex+ Program for Enterprises appeared first on Downtown Works.
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Downtown Works Launches Flex+ Program for Enterprises Seeking Flexible, Affordable Office Space for Remote Employees in San Diego County
As companies embrace working from home, challenges such as isolation, lack of business support services and collaboration spaces drive alternative office solutions for remote workers
SAN DIEGO – March 30, 2021 – Downtown Works, known for its contemporary, hospitality-inspired coworking spaces in Downtown San Diego’s Little Italy and Carlsbad, Calif., launched a new program designed for enterprises – Flex+. The flexible and affordable program is ideal for companies needing rotating office space, desks, audio/video-rich meeting rooms and business services. It comes with a host of amenities to support work-life balance for remote workers for one low, monthly membership price.
The Flex+ automated reservation system allows for an almost unlimited number of employees to rotate within one or multiple private offices at a fraction of the cost of a commercial office rental. Meeting rooms are available to each member to reserve when needed. Downtown Works provides secure technology, business equipment infrastructure and concierge-like services delivered by professional community managers.
As companies embrace work from home policies, some employees see their chance to move to sunny locations such as San Diego. According to Gartner, 90% of HR leaders said employees would be allowed to work remotely even after COVID-19 vaccines are widely available. But inefficiencies, lack of collaboration, and employee isolation are some negative side effects of working entirely from home. Thrive Global reports 87% of those working and living alone struggle with loneliness, while 86% are looking for ways to stay connected. According to Gallup, burned-out employees are 63% more likely to take sick days and 2.6 times as likely to be actively seeking a different job. According to PWC, companies are recognizing some employees prefer having a place to go to work.
“People are social creatures, even when working. Work from home eliminates spontaneous watercooler conversations or the ability to make professional connections and new friends,” says Wolf Bielas, managing partner of Downtown Works.
Seeing these shifts, Downtown Works decided to offer flexible offices with amenities and infrastructure for remote workers that also combat common pitfalls of a 100% remote workforce.
Flex+ features include:
Premium Locations
Downtown Works San Diego Little Italy is minutes from San Diego’s International Airport, Santa Fe Depot Trolley & Train Station, with easy access to ride services and ample parking options. The Carlsbad location is near Palomar Airport, world-class beaches, and companies like ViaSat, Rockstar Video Games, Walmart Labs, and hundreds of emerging companies. Abundant free parking for members and guests, too. A Pacific Beach location will open soon, providing convenient locations along San Diego’s coast with proximity to Interstate 5.
Safety
Premium-grade technologies and protocols adhere to highest level of safety standards, including medical-grade air purifiers; premium, reconfigured HVAC systems; cold plasma generators and UV-C technology to kill viruses, bacteria, and mold; and health and safety measures such as touchless doors for restrooms, keyless entry, limited seating capacity, touchless coffee makers, and baristas limit contact.
Proprietary Reservation System
Employees can reserve one or multiple offices to rotate among teams. The Flex+ reservation system allows booking of same-day or future private offices, conference rooms, outdoor workspaces, video or podcast studio, with automated email confirmations. Meeting rooms are available to each member up to 8 hours/month.
Hospitality-Inspired Services
Staffed reception desk; coffee, tea, and water service for guests; mail handling; food delivery orders; Amazon locker, and Tide lockers for laundry and dry-cleaning services; notary, and concierge services.
High-Design Aesthetic
Besides state-of-the-art technology, the art and furnishings encourage creativity, dynamic problem-solving and productivity. Downtown Works believes dynamic teams deserve a beautiful place in which to work.
Fresh Air and Open Spaces
Members can access many outdoor workspaces on the 4.9 acres in Carlsbad or enjoy incredible views on the rooftop and balconies in Little Italy.
All-inclusive: No Hidden Fees or Fine Print
Wi-Fi, locally roasted coffee, craft beer, copies and even a video/podcast studio are included at no additional charge. Ever.
Access to Free Event Space
Membership includes limited access to free event space monthly for corporate events, as restrictions allow.
Access to Premium-Grade Coworking Offices Around the World
Downtown Works members are entitled to free, full day coworking passes to any LExC coworking space.
“It’s a ‘work from anywhere’ culture now; a trend accelerated by the pandemic. The key word for working in the future is flexibility,” said Bielas.
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About Downtown Works
Downtown Works San Diego in Downtown San Diego’s Little Italy and Carlsbad, CA features an inspiring interior design and a combination of private offices and plexiglass-separated exclusive desks. It’s the preeminent coworking solution in San Diego for large enterprises looking for offices for remote teams. dwstg2022.wpengine.com
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Media Contact:
Hilary McCarthy
760.230.2424
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]]>The post Downtown Works Offers Flexible Virtual Memberships in San Diego and Carlsbad appeared first on Downtown Works.
]]> For Immediate Release
Downtown Works Offers Businesses a Home Base Away from the Home Office with Flexible Virtual Memberships in San Diego and Carlsbad
Virtual memberships give professionals physical address in prestigious business locations, mail/package handling, conference rooms, AV/podcast studios, hospitality-rich amenities, built-in community with other professionals
SAN DIEGO – October 14, 2020 – Downtown Works, known for its contemporary, hospitality-inspired coworking spaces in Downtown San Diego’s Little Italy and Carlsbad, Calif., now offers flexible virtual memberships. For entrepreneurs, small businesses and corporations that need a physical address in a thriving business community, as well as amenities such as mail/package handling, conference room access, meeting spaces and more, virtual memberships are an affordable way to have an office home base away from home.
Downtown Works virtual memberships start as low as $95 a month and include a variety of amenities including:
- Business address
- Personal Mailbox Number (PMB)
- Mail notification
- iOS and Android Downtown Works membership apps
- Scan, shred, recycle services
- Discounted forwarding rates as you upgrade your membership
- Meeting and conference room usage
- Podcast/video room usage
- Guest passes at Downtown Works network of coworking partner locations around the world
- Access to networking events, workshops, and happy hours
- Community portal
One important benefit the Downtown Works virtual membership is the ability to be part of the leading coworking company’s community of other entrepreneurs, businesses, and corporate executives that either have a physical office at one of the Downtown Works’ locations or a virtual membership.
“Many of our members make introductions to their network, become strategic partners or clients. It’s truly a community of talented entrepreneurs and professionals interested in helping each other thrive,” said Downtown Works Managing Partner Wolf Bielas. “We often help our members connect the dots, and we provide a lot of opportunities for our them to network.”
For those interested in a physical office, Downtown Works has memberships that include flexible offices, desks, and outdoor workstations, and meeting areas that can be rented by the month, week, day, or hour – and it’s dog friendly, too.
“It’s a ‘work from anywhere’ culture now, a trend that has been accelerated because of the pandemic. The key word in how we all will be working in the future is – flexibility,” said Bielas. “A good way to test a flexible office situation is with a virtual office and then add locations or physical offices when and where you need them.”
About Downtown Works
Downtown Works San Diego in Downtown San Diego’s Little Italy features an inspiring interior design and a combination of 44 private offices and plexiglass-separated open desks. It has become a favorite among successful startups, and hosts Start Up Week San Diego and SCALE San Diego events. The new Downtown Works Carlsbad features a mix of 43 furnished, sound-proof private offices with adjustable desks, and plexiglass-separated open desks. Members have access to a private video/podcast studio, and expansive outdoor work and event spaces. Both locations offer medical-grade air purifiers; premium HVAC system; cold plasma generators to kill viruses, bacteria, and mold; and health and safety measures such as touchless doors for restrooms, keyless entry, touchless coffee makers, a barista to limit contact with food and drinks; and multiple glass-walled conference rooms that can be reserved by members. dwstg2022.wpengine.com
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Media Contact:
Hilary McCarthy
760.230.2424
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]]>The post Meet Andy Free – Making a Positive Impact on Business appeared first on Downtown Works.
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The process of moving into the future is somewhat of a mystery these days. Will we be jumping back into the pre-2020 normal? Will facemasks be a thing of the past or will they become incorporated into the new normal for years to come? How long will it be before we are able to attend a baseball game or a concert? There are so many questions that we all have regarding the future of normalcy within our society.
Although thinking about the future can be somewhat daunting, it is also a wonderful opportunity to get creative in the way we do business. Safety measures that were never taken before are now essential and habitual. Families are able to spend more time together, traffic and pollution have been reduced. Businesses are thinking about the wellbeing of the individual more than ever. Positivity through this trying time has prevailed and our resilience as not only humans but as a community is something we can all truly be proud of.
Why did we choose Andy?
Given that the current pandemic affects each of us in different ways, we wanted to showcase a positive light in the Downtown Works community; Andy Free.
Because of the work, Andy is doing to ensure safety within the workplace and to help businesses stay open, we wanted to hear what he had to say about remaining viable and creating a positive impact in the midst of crisis.
You operate two different businesses/entities; what are they and how have they changed since the pandemic?
The parent company is Employnet, which is headquartered in Monterey, California. Employnet is a traditional staffing agency. Underneath Employnet, there are two entities: Gigomy and Clinistic Medical Staffing.
Gigomy
Gigomy, short for “Gig Economy,” is a 3rd party payrolling company where we take temporary contract workers, that our clients would source internally, and put them on our payroll.
That eliminates all legal and administrative burden for their contingent, or temporary workforce of our clients: things like health care benefits, unemployment, workers compensation, and employers’ tax, all that comes to us.
A company would want to do this because they utilize their own recruiters and save money by not paying staffing agency markups.
Clinistic Medical Staffing
Currently, Clinistic Medical Staffing is where our primary focus is. With everything that’s going on right now, we’ve seen a major increase in the need for certified medical personnel.
We’ve rolled out a temperature screening program in conjunction with a COVID-19 testing program where we will go to client sites with medical personnel we’ve sourced. We have 14 offices to support this program nationwide.
We show up with all the PPE medical equipment necessary and set up a screening station to make sure that employees’ temperatures are where they need to be. And if the client is interested, the same medical personnel will also administer COVID-19 testing on the employees. Clients range from the Fortune 100 to local golf courses. We’re in the warehouses/distribution centers for Dollar General, Clorox, Western Digital, Del Monte to name a few. We also are in more ‘white-collar’ settings helping companies open up their offices.
Can you tell us more about your current position within the company?
I’m the senior director of business development. It is my job to go out, to find new clients and introduce our programs. I’m not on the recruiting side. I’m not involved in screening candidates, looking at resumes, etc.
Once I have identified a client that is interested in our program, and we worked out all the details of the program, I’ll send it over to our recruitment team among the 14 offices nationwide.
We’ll ascertain if it’s a local branch that will take a lead of it. We also have our national recruitment center at the headquarters. They are working nationwide and covers areas where our local branches don’t.
Have you recently implemented the medical staffing branch, or was it in place before the pandemic?
Clinistic Medical Staffing has been around for about five years. The parent company, Employnet, which is a more traditional staffing company, has been in business for 25 years. So, the medical staffing, while newer, is not something that is new for us. The nice thing about the program is that we source talents from furloughed medical personnel across the country.
We are able to place the people that have medical training but are out of work, on our client sites to help them earn a paycheck and allow companies to reopen their doors, or stay open, to provide some sort of program to try and prevent the spread at the same time.
How has your experience at Downtown Works been? Would you say it is a good environment for companies and entrepreneurs to transition into?
I’m the only person that works in the company here in San Diego. Everyone else is spread throughout the country, around our physical offices in the country. I was recruited to work for this company, and I wasn’t really able to relocate. My company has been very flexible, and my transition has been smooth.
I looked at a handful of coworking spaces across San Diego. I really like the team that I met here at Downtown Works, as well as the amenities. There are lots of great options within walking distance. Whether it’s my bank, or restaurants for lunch, it’s near. It’s also near public transportation. It’s a nice space.
I got to meet other entrepreneurs and companies that have a footprint here. It’s a good networking opportunity here.
How can those who are interested get in touch with you, and why should they choose your company?
Anyone requesting information can reach out to me via my email address: afree@clinistic.com. My work number is (619) 780 – 6490.
In regard to why you should choose us, we have a nationwide footprint. Clinistic has 14 offices and we have experience in the medical staffing space. We can roll a program out about 36 hours after receiving an executed agreement and have a strong set of procedures in place with our medical personnel as well as our clients. Our goal is to make certain the site managers just as comfortable as those in corporate are.
We also supply our own PPE equipment. So, our clients don’t have to worry about securing thermometers, masks, gloves, etc.
Is there anything else you would like to share with us?
Say hi to my dogs if you see them in the office, they are two big ‘hams’ and love attention. You can also follow me on LinkedIn.
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]]>The post 5 Inbound Marketing Strategies for Small Businesses appeared first on Downtown Works.
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Inbound marketing is an umbrella term for forms of marketing that pull visitors to your site. This is in contrast to outbound marketing that focuses on actively trying to recruit customers with paid ads. Inbound marketing includes strategies such as content and social media marketing with the overall goal of attracting the target audience to your product.
The general aim of inbound marketing is to attract visitors, gain quality leads and convert them into customers. Startups have mastered the art of inbound marketing by creating a diverse array of relevant content.
For small businesses, inbound marketing will give you the best bang for your buck. In fact, statistics from Invesp show that “the average cost per lead drops 80% after 5 months of consistent inbound marketing.” This is absolutely the smartest way to invest your time.
Understanding where to start can be difficult, so we’ve compiled 5 tips to get you on track. Keep reading to learn how to generate more traffic, gain quality leads and make more sales with inbound marketing.
5 Inbound Marketing Strategies:
- Understand the target audience:
In order to attract people to your site, you need to have a solid understanding of who your target audience is and what they are looking for. You can begin to do this by looking at your current customer base. You should be looking for the customers who spend the most money and those who return to purchase again. Find the common thread that leads them to your product.
Think about how your product benefits people and what problems it solves. Understanding this can give insight into who is seeking the product or service. Build out a list with all of the benefits your product provides along with any unique features.
Now, what demographic will gain the most from the benefits of your product? This is your target audience. Keep specific demographics in mind. For example:
- Age
- Gender
- Occupation
- Income level
- Geographic location
A great way to get a grasp on your target audience is by looking at who the competition is targeting. This doesn’t mean you should go after the same audience. In fact, you should use this information to further mold your brand for a niche market. Researching your competition should help further clarify any gaps that your product can fill.
Here are a few easy research tools that can help you identify your target audience:
- Surveys: One useful tool for understanding your customer’s needs is through surveys. You can do this by sending a simple survey to your email list. Use this survey to understand the issues and struggles your customers face. This information can be used to create content that addresses common problems and questions that your target audience has.
- Facebook Insights: If you have a Facebook page for your business, you can easily access your customer demographics. Just click on the “Insights” link and then click on “People” in the sidebar. This will give you an idea of the demographics that apply to your company. You can use this information to attract potential leads.
- Google Analytics: Who better to learn from than Google? Google Analytics can give you a clear idea of who visits your site the most. This tool will identify visitors to the site according to age, gender, lifestyle, and what products they’re likely to purchase.
Remember, your target audience is out there, it’s up to you to do the research and identify them. If you put some time and effort in here, your inbound marketing strategy will be more effective and successful.
- Create quality content:
Once you get a good idea of your target audience, you need to create the appropriate content. The content you create is the foundation for attracting leads and making conversions. Your content should be highly informative and genuinely useful to your audience. You can create blogs, videos, podcasts, social media posts, and eBooks. Here are some ideas to get you started:
- Step-by-step guides and tutorials
- Product reviews
- List articles
- Interviews with experts
- Product comparisons
You should be conducting research to understand what’s trending in your niche. Address these topics with valuable, informative content. Obviously, this means your content should be created for your site and not taken from somewhere else. In fact, Google’s algorithm will rank a site quite low for posting copied content. It also means your content should be unique.
That’s where niche content comes into play. A niche topic is a segment of a larger category that appeals to a specific part of the population. Creating a niche guarantees you attract the right people to your site.
Think of it this way: the more niche your content is, the less competition you have and the more valuable your site becomes. So how do you find your niche? Here are some pointers to get you started:
- Choose a topic you know. Sure, it’s possible to research topics you know nothing about, but your content will come across more knowledgeable if you have some background experience.
- Figure out if your topic is profitable. Use Google Analytics to understand search trends related to the topic. If it’s in decline, then head back to the drawing board.
- Can you get smaller? How many search results come up with your topic? If you can narrow it down further, while staying profitable, do so.
- Use a keyword tool. A keyword tool can give some information on how often a key phrase is searched. This is a great way to find a niche that gets a decent search volume without heavy competition.
Okay, now that you have a niche for your content, it’s all about creating great content. Offering content that is actually useful will give your site more authority in the field. Visitors will be more likely to look to your site for advice and you’ll gain more quality leads. The following tips will help you craft excellent content for your site:
- Craft a great headline.
- Stay organized and relevant.
- Give actionable advice.
- Offer a clear solution to a problem.
- Use trustworthy data.
- Use compelling images.
- Avoid too much fluff.
Guides and tutorials are a great way to start attracting visitors. People are attracted to this type of content because they offer a direct answer to a problem. People turn to Google for answers and if your content can provide that, you’ll get more traffic.
Creating a steady stream of original content can be a hefty task. If you’d rather not write your own blog posts, or if you need some help, turn to Upwork or Fiverr to find freelance writers.
- Build a great home page:
You’re doing yourself a huge injustice if you have a subpar home page. Your home page is probably the most important factor in keeping visitors on the site and converting them into leads. There is no point in doing the work to attract visitors if your home page is mediocre.
A web design survey by Good Firms clearly demonstrates the most common mistakes made by small businesses. The number one mistake that is made is a crowded web design. In fact, 84.6% of the designers reported seeing this mistake most often.
Another common error in homepage design is unclear navigation. According to the same survey, 30.8% of website designers found that complicated navigation is a sure-fire way to drive visitors away from the site.
A good home page doesn’t overwhelm the visitor. When someone visits your site, it should be clear what they can gain, why they should trust you, and what they should do next. Use plain language and a minimalist design to achieve this. There a few basic features that all good homepages should have:
- The headline: this should let the visitor know what the site is about.
- Your company logo: Your brand should always be on display at the forefront of the website.
- Website navigation: Visitors should be able to find their way around the site with ease. Include a search bar if necessary.
- Call to Action: Include multiple calls-to-action to guide the visitor through the buying cycle.
- Testimonials: Customer reviews, awards, and testimonials add credibility to the site.
Remember, the first thing the visitor should see is what you offer. This should be accompanied by a quick blurb describing what the product does. Lastly, it’s always great to have a quick line describing your qualifications. SiteGround has an excellent example of what a great home page should look like.
- Establish customer relationships
Gaining the attention of the target audience is certainly a challenge, making it that much more important to keep their attention once you have it. Here’s the deal: the vast majority of marketers struggle with lead generation. One major reason for this is not following up with leads in an effective way.
Luckily, an email list is an easy fix to this problem. A report published by Return Path shows that 85% of executives believe “email marketing performance is increasing,” with more than half saying performance is increasing at a significant rate. This data reflects a general consensus that email marketing is one of the best ways to connect to the lead and increase conversions.
Building an email list is a solid way to build a relationship with leads and existing customers. Do this by offering an e-book or exclusive content in exchange for contact information. Here’s how to run a successful email campaign:
- Use a great email marketing service for helpful management.
- Don’t spam your contacts with useless information.
- Create exclusive content for your contacts.
- Encourage the customer to engage by clicking on links.
Email campaigns have proven to be incredibly valuable for converting leads and keeping customers interested. This is especially true if you use it for an extended period of time. So, stick with it and it will pay off.
Email campaigns are just the tip of the iceberg here. Social media will be your best friend when it comes to establishing customer relationships. A company that takes the time to respond to comments and direct messages from customers will really stand out.
The reason why social media is such a valuable tool for small business all comes down to one important factor: customer engagement. This relates heavily to inbound marketing because customers and leads will turn to your social media page for answers. A study by Sprout Social shows five key reasons customers may visit your social media page:
- A comment about an offline experience.
- A comment about an online experience.
- Praise for the product or service.
- An issue with the product or service.
- A question for the company.
As you can see, social media gives you the opportunity to create a positive interaction with your customers. How does this benefit your business? People who are satisfied with their social media interaction are more likely to become a new or return customer.
At some point, it may become overwhelming to manage customer outreach by yourself. Just like content writing, you can enlist the help of others for customer service. Online gig websites can help you find the right person for the job. As your business grows, don’t forget to use software to help manage a team.
- Understand SEO (Search Engine Optimization)
This is the core of successful inbound marketing. SEO, also known as search engine optimization, is the process of creating web pages that rank organically in a google search. So how does this relate to inbound marketing? The answer is simple: if you want to attract people to your website, you’ll need to rank high in the search results.
According to a survey by Databox, 70% of marketers found that SEO leads to more sales than PPC. This is a testament to the power of SEO and inbound marketing. So how exactly do you implement SEO? While there are several factors that influence SEO, the solution lies largely with keywords and key phrases.
Keyword research is the process of finding optimized keywords and placing them within your content so that it ranks higher on a search engine results page. If you have a niche for your site, this is where you’ll start your research. As you choose keywords, look for words that are not too general but still generate a good search volume. Focus on keywords that will bring in the right audience.
If that sounds complicated, there’s no need to worry. Luckily for you, there are several tools out there to help you with keyword research. Using SEO software can make your life a lot easier, and your blog more successful. Here are a few popular options:
- Ahrefs Keyword Explorer: This software can help you find new keywords and phrases and learn how often they are searched. It will also help you understand how difficult it is to rank with a specific keyword. This tool is great for Google, Amazon, YouTube, Bing and more.
- Surfer Keyword Chrome Extension: This free chrome extension will provide you with additional keywords, search volume, ranking details, and recommended keywords for Google.
- Google Keywords Planner: This is a tried and true solution to keyword research. It can help you discover more effective keywords and search volume. In addition, you’ll also learn how competitive each keyword is.
Tips for Success:
- Guest Posts: Writing regular guest posts on other blogs gives you more authority in your area of expertise. Make sure to contribute to sites with active readers to get the best returns.
- Offer free content: offering an e-book or valuable information in exchange for customer information is a great way to attract visitors and gain quality leads.
- Never stop researching: The quality of your content should come from research on your end. Your content should be data-driven and informative rather than self-serving. Even if you’ve found the perfect niche, it’s important to stay relevant and informed about your field. Long, well-written, illuminating content is what you should be striving for.
- Diversify your content: Reach out to a larger audience by utilizing several types of content. Creating videos, blog posts, and social media posts can help you reach people who respond to different types of media.
Final Thoughts:
Inbound marketing doesn’t have to be as complicated as it may seem. In fact, you’ll save money and be more successful in the long run if you start utilizing these strategies. Focus on creating relevant, informative content for your target audience. Create beneficial content that solves problems, answers questions, and guides your target audience.
Understand how SEO works so that your hard work is visible. Start with a keyword research tool to optimize your content and rank higher. Lastly, nurture your leads and continue to offer valuable content so that they keep coming back for more. If you’re a small business, inbound marketing can have a profoundly beneficial impact on your success.
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]]>We are all in this together. These words have never rung truer than they do right now. The COVID-19 pandemic affects us all. Some may be experiencing job loss and or had to make the difficult decision to walk away from their passion project in order to take care of their family. The atmosphere is ripe with worry – overcoming negative emotions and self-talk is vital for personal and professional well-being. So how do you cope with the “new normal”? We sat down with an entrepreneur, coach & mentor.
Why did we choose Erin?
I feel that this month’s member spotlight shines a light on this important question and provides sound advice for those struggling to adapt. In her role as an experienced executive coach and business mentor, Erin Rocchio offers her clients personal guidance, support, and ways to modify behavior in order to not only survive but thrive in challenging times.
Let’s hear from Erin on the value of executive coaching and actionable steps you can take today to move your business and yourself forward during the COVID-19 pandemic…
1. Tell us a little bit about yourself and how you ended up in your current role as a Team and Executive Coach?
I was born and raised in Southern CA, the oldest of three kids, and a student-athlete all my life. I learned the importance of leadership, teaming, and emotional intelligence from an early age. This was our dinner conversation in my family (weird, I know). My father has been in the business of executive coaching and management consulting for over 35 years. After college and a stint in educational leadership, I decided to make the move to join him in building FMG Leading, a mid-sized human capital advising firm, focused primarily on healthcare and private equity.
After eight years at FMG, I left my formal role to launch my own coaching practice, with a focus on supporting leaders out of burnout and into a more sustainable way of succeeding in business. Today, my husband and I are loving time with our two young daughters. My practice now is spent coaching executive teams and leaders around building healthy cultures, mindful leadership, and deep growth. I’ve also been lucky enough to join a brilliant group of colleagues (Evolution) doing this work in the tech startup world.
2. Can you share a few simple actions that entrepreneurs can take today to help move their business forward, especially considering COVID-19?
Connect with other humans – in a meaningful way: phone, Facetime, Zoom check-ins. Be vulnerable and share openly about how you’re really doing. Being seen and heard by someone you trust goes a long way towards feeling energized, supported and capable of weathering this insane storm.
Lower your expectations – of yourself and others right now, especially if you also find yourself in a caregiver role for others. This is NOT the time or season to write that novel or sew that quilt unless you have 12 hours of free time a day. For working parents who have suddenly also become school teachers and childcare providers while in those same hours tending to stressed-out clients, managing remote teams, and trying not to go crazy yourself, the belief that you should be highly productive during this pandemic will only make things worse. Free yourself of that belief. Let it go and be okay with doing the minimum each moment. The big questions I ask myself and clients these days, “What is enough? What is sufficient?”
Lean into support – if you need financial assistance given the economic fallout from COVID-19, don’t hesitate to take advantage of loan forgiveness programs and others in your local area, as well as federal relief. If you need a sounding board about the state of your business and team, lean into coaching support. Many executive coach colleagues and I are willing to offer our services at a steep discount to struggling founders and/or business leaders, so please ask. Also, many of us are candidly suffering from heightened anxiety, overwhelm, and other mental health challenges. Please, don’t hesitate to reach out to a skilled professional. This is not the time to prove how “tough” or “brave” you are, when in fact the brave, tough thing to do is to get yourself the mental healthcare you need.
Simplify, Prioritize, and Execute – especially in a time of crisis, we all need to have clarity about where to focus our energy and efforts. Keep your business aligned around a simple, compelling vision. Set clear, achievable goals for your team to feel “in control” of an out of control environment. Limit your priorities to 1 or 2 at a time (seriously!). Taking action and moving forward with focus is highly empowering, especially when you know your efforts are in concert with others toward a shared win.
3. In your opinion, what is the value of professional coaching and utilizing a variety of leadership development tools to enhance performance?
Ask any athlete and they will tell you how vital coaches and other skilled guides have been along their journey to success. We all need support to be our best selves – in business, in sports, and in life. An experienced executive coach offers you a rare safety net – you can be your real self, let down your guard, and share vulnerable thoughts and feelings like you can’t with anyone else. This helps founders and business leaders work through what’s most important to them and how they intuitively know they need to act.
A strong executive coach will also provide you with supportive feedback, to help you discover your hidden talents, gifts and sources of wisdom. They will tell you the truth about what you need to learn but do it in a way that lifts you up and moves you into new ways of behaving. A great coach will have your back, something we all need at a human level to feel our strongest, to feel capable. A great executive coach will help you do your real work of learning about who you really are and how to translate that into the business you build. At the end of the day, you can’t afford not to do this deep work if you want to have any lasting success as an entrepreneur.
4. How has being a member of Downtown Works helped you grow as a professional?
Downtown Works has opened me up to so many incredible new connections and opportunities in the San Diego startup world. The city is such a hotbed of talent and entrepreneurial energy. Getting to know people at the heart of that movement in a supportive, encouraging environment like DW has given me a ton of lift as my practice has taken off. I am so grateful for the learning opportunities, moral support, and the community of DW!
5. What is one piece of advice you would give someone wanting to transition from an office environment into remote work?
For first time remote workers, here are my tips to make WFH work for you:
- Structure – put on real clothes, get to work “on time”, take regular breaks, and put your work away at the end of the day. Sticking to a semi-regular structure will keep you focused and balanced instead of wanting to pull your hair out.
- Wellbeing – take care of your body and mind every day. Take a conference call during a walk, make sure to eat a real lunch, and step outside for fresh air as often as you can. Your wellbeing takes on new importance when you’re juggling a crisis and business in a time like this.
- Priorities/Focus – pick one thing a day to focus on, do that thing, and then move onto something else. As a parent, I’m constantly telling my kids to do “one thing at a time” and the same is true for adults! We all do so much better when we can attend to one thing fully. You’ll feel calmer, more effective, and less overwhelmed.
- Connection – connect with one person on your team, your boss, and even one of your family/friends every single day. Make it meaningful and real. Get onto video if you can. Laugh together, cry together, share a story or beer… whatever you must do to feel you’ve got your people around you (virtually) and you are in it together. Because we all are.
6. Where can readers find you and your company on social if they want to know more?
Erinrocchio.com and @erintrocchio on Twitter/LinkedIn
I’d love to see you join my monthly newsletter tribe or around the twitter-verse! I’d love to connect and support you/your business in any way I can. Stay safe and be well!
A Premium Coworking Community built by entrepreneurs for entrepreneurs who want to reach higher
Connect with Us on Social Media!
dwstg2022.wpengine.com
info@downtownworks.com
619.535.967
The post Meet Erin Rocchio – Entrepreneur Coach and Mentor appeared first on Downtown Works.
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