1) Begin with a goal

Before going any further, it’s important to start with your goal and purpose. Some worthwhile objectives include promoting a new product, increasing your sales, or boosting your brand awareness.

Determining what activities to do, who to invite, and when to do the event will come much easier after you’ve decided what exactly it is you want to achieve.

2) Plan the details

Once the goal is already in place, it’s time to start working on all the finer details. What date would be most appropriate for the event? How many hours will it run? What activities would help you accomplish your goal? Would you need to invite speakers and other talent? How much are you willing to spend on the event? Do you have sponsors who are willing to help you cover the expenses?

Ask for your team members’ suggestions and you’ll see filling in all these factors shouldn’t be too difficult. Event preparations will also be hassle-free if you create committees and delegate different tasks to each member. Check with them frequently to see if they’ve fulfilled their responsibilities or need any help.

3) Determine the event format

Another crucial consideration to keep in mind is the event’s format. These days, events can be hosted in-person, via virtual, or maybe a combination of both.

If you’re taking the real-world route, you will need to select an event venue that can accommodate your crowd. An online event may be more realistic if you’re targeting broader, more international markets. On the other hand, a hybrid event allows you to target both in-person and virtual audiences.

4) Tell people about the event

Create an event poster and start spreading the word on your social media channels. This could be an excellent way to attract some attention online. You can even go the extra mile by advertising on social networking services or working with relevant influencers to reach more people.

5) Schedule a dry run

Having an event dry run gives you the chance to visualize everything before the big day. If you’re holding an in-person event, check out the venue in advance and decide which areas will be used for which activities. Make sure that all the equipment, such as the audio-visual systems, are ready and working.

The same thing can be said when you’re hosting a virtual or hybrid event. Test the software, hardware, and the internet connection you will use ahead of time to prevent technical difficulties during the event.

6) Hire additional support, if needed

A face-to-face event may require additional help so feel free to hire people who can handle the tasks. For example, you may want to assign some as the event security team while others may handle attendee registration at the location.

7) Be ready with your backup plan

Last-minute inconveniences can occur. Your resource person may have to attend to an emergency. Unexpected rain may mess up your outdoor event.

As the organizer, you will want to anticipate such inconveniences. You have to prepare a backup plan in case things do not go as expected.

8) Don’t forget to follow up

The follow up is possibly as important as the event itself. Soon after the event, send out email messages to the attendees. Thank them for their time and ask them for feedback. With their permission, you can later share some of the positive reviews on your social media pages.

As American aphorist Mason Cooley once said, “An event is not over until everyone is tired of talking about it.”

Final Thoughts

When done right, conducting events can definitely be a great way to market your product or service. You can improve your brand reputation and even increase your sales as you engage with your target market. 

Good luck on your upcoming business events!

7 Reasons to Embrace the Laidback PB Lifestyle

1) PB’s stress-free vibe is strong and distinctive.

Once you make your way west of I-5 at Garnet Avenue or cross over the Ingraham Street Bridge, the sense of community is powerful. More than 1,500 small businesses support local residents and cater to the tourists who visit from all over the world. Established in the 1880s, the community grew exponentially after WWII. You’ll still find smatterings of small beach bungalows on streets named after precious stones. PB’s iconic Crystal Pier opened in 1924 and it’s a great place to go fishing, watch a sunset and feel your stress just melt away.

2) It’s a mecca for those who love being active and outdoors.

Along with word-class beaches where fun-in-the-sun never ends, PB has miles of cycling, jogging, and rollerblading trails including the ever-popular Ocean Front Walk/Ocean Boulevard Boardwalk. You’ll find yourself competing with tourists especially on weekends, but it’s all part of the beach scene that makes up the unique sights and sounds of PB. Of course, surfing and the surf culture is always at the top of the list for what makes PB special. Tourmaline Surfing Park on the north end of PB is an ideal spot to catch some waves before you head to work. You’ll also find it’s a great place for windsurfing and kiteboarding and in the winter months, tide pooling along the shore.

If walking trails and birdwatching are more your thing, Rose Creek is a well-kept secret in PB. It’s a quiet and beautiful natural area that features wetlands and wide-open spaces that nature lovers adore. Rose Creek runs north and south and can be accessed off of Magnolia just south of Grand Avenue. There’s also a variety of community parks and busy playgrounds like the one at Fanuel Street Park to enjoy with your family and friends. A little further inland is Kate Sessions Park up on Soledad Drive that offers breathtaking views overlooking the bay.

3) It’s a dog-lovers paradise.

You’ll find most restaurants, coffee shops, and businesses like Downtown Works are extremely pet friendly. Some even offer separate menus for your furry friends. For real socializing and exercising off leash, locals love Capehart Dog Park in the heart of PB.

4) Health and wellness are the norm in PB.

Eating clean goes hand-in-hand with the physically fit, active and organic lifestyle here. Locals regularly support the Tuesday Farmers’ Market on Bayard Street between Garnet and Grand Avenues where they can purchase a wide variety of locally grown fruits and vegetables along with meats, cheeses and all kinds of prepared items. They also enjoy local eateries that offer a farm-to-table experience like Our Green Affair at 980 Garnet, one of Downtown Works’ favorites. Our Green Affair offers easy, affordable and authentically prepared fresh salads, bowls, soups, loaded potatoes and even desserts! It’s easy to stay in bathing suit shape all year long with the variety of fitness/health clubs, gyms and the Pacific Beach Recreation Center available for various classes and healthy activities.

5) PB Coffee Houses are some of the very best in San Diego.

And it’s not just about the excellent coffee they serve. Places like Ocean Café at 4426 Ingraham Street in the heart of PB are another one of Downtown Works’ favorites. Known as a juice, smoothie, and coffee destination, Ocean Café also offers an extended menu that customers keep coming back for more. They use an authentic Brazilian recipe for their truly fantastic Acai Bowls that are often paired with a variety of organic coffees, cappuccinos, or its famous Milky Way Mocha. Overall, people just love their organic menu, strong coffee, and relaxing, laidback environment. Another local coffeehouse favorite is Palmy’s at 976 Felspar St. The owners have refreshed a well-known, beautiful craftsman bungalow with a welcoming front porch and added great coffee and food served with a splash of Australian personality. Their big breakfast burrito is one of the very best in town, especially when you order an organic coffee or an espresso to go with it. The garden offers a shady respite where you and (you guessed it) your dog can relax as you enjoy your food and drink.

6) It’s home to some of the hottest nightlife in San Diego.

PB boasts a wide variety of bars and restaurants but the top of the list for destinations belongs to Maverick’s Beach Club at 860 Garnet Avenue. With more than 15K sf, it features six bars, 43 TVs, amazing ocean views and a variety of indoor/outdoor spaces to just chill. It’s also very dog friendly. Whether you stay for the sunset or dance the night away, it’s definitely the place to be and to be seen. Another really cool and popular bar is The Grass Skirt at 910 Grand Avenue. It’s actually a speakeasy where you enter from behind the counter of a small, Poke café storefront. Once inside, you’re transported to a tropical, Tahitian-inspired bar and restaurant that offers live music, indoor/outdoor seating, great food and a wide variety of exotic drinks. Locals know to always make reservations in advance.

7) PB Knows How to Have Fun All Year Long.

That’s right! From the Christmas Boat Parade in December, Independence Day in July to the annual Pacific Beachfest every October that features live music, craft beer, a kid’s zone, volleyball tournament and other beach sports, there’s always something fun to do in this tight-knit community. Let’s not forget that Halloween is considered a major holiday in PB with costume contests and a variety of parties. Celebrating is just part of the scene in PB that’s punctuated by the fantastic fireworks show seen nightly from nearby Sea World. How great is that? It’s just another reason why Pacific Beach is a one of the best places to live and work in Southern California!

Adato grew up in Los Angeles, dropped out of college to travel, and spent a year in a kibbutz in Israel until being called on to help run the family leather business in Mexico that was experiencing some challenges. Adato soon realized their customers were shifting to importing cheaper goods from China and recognized the need to pivot – fast. He started an online electronics business, growing the startup from $0 to $2M in only a few years. He then founded WL Investments, a real estate building and management business with properties in the US & Mexico, where he remains today as a partner, though he has also expanded to other roles.

Adato is also portfolio administrator for PWI, a four-family partnership, with 20+ properties in Mexico and the US totaling over 400,000sf, that also offers construction management and state-of-the-art software and tenant, vendor, and owner portals for management and reporting. And he is co-founder of Downtown Works, building on PWI’s desire to create hospitality-inspired, tech-rich work environments that are flexible and provide all the amenities teams need to succeed – such as collaborative and inspiring spaces, a video/podcast studio, work/life balance classes such as yoga, an open kitchen for a community feel, outdoor workstations, and more.

Even before the pandemic, the rigid, age-old model of commercial real estate, requiring businesses to commit to three to 10-year leases was likely broken. It’s difficult for businesses to plan five years out or more, not to mention doing so during a pandemic. What is needed are more flexible options similar to apartment rental leases, which allow shorter terms.

Flexible options enable businesses to convert fixed real estate costs to variable models to significantly reduce overhead costs. Coworking spaces allow flexibility for those needing an office away from home with month-to-month, weekly, or even hourly options. And since not every team member will likely need access to a desk every day, companies can further reduce office leasing expenses by reserving a smaller space that can fluctuate with its staffing needs or be rotated among team members. Organizations may decide to lease their own, customized space in a coworking facility, and/or a space for remote employees in buildings closer to where they live. Many coworking buildings also offer cooperative arrangements in the US and abroad for employees to use while traveling.